Contact: Mindy Peterson
C2 Strategic Communications
Louisville’s Education Movement Earns National Recognition
55,000 Degrees commended for successful collaboration with businesses
LOUISVILLE, Ky. (Oct. 29, 2014) – Louisville has received national attention for its efforts to increase the number of working-age adults who have college degrees. Louisville’s education movement, 55,000 Degrees, is one of the winners in the Talent Dividend competition. Successful efforts to engage and partner with Louisville businesses have earned the city recognition from the Talent Dividend for “Exemplary Business Collaboration.”
“Businesses are a key ally in helping us increase education attainment in Louisville,” said Mayor Greg Fischer, Chairman of the Board for 55,000 Degrees. “This recognition encourages us to work even harder. With the support of more businesses, we can continue to move the bar and push Louisville closer to its goal of having 50 percent of working-age adults with college degrees by 2020.”
55,000 Degrees Executive Director Mary Gwen Wheeler is in Washington D.C. to accept the award at the CEOs for Cities Talent Dividend Competition event. “We know that increasing education attainment is a community effort,” said Wheeler. “Businesses are a critical part of the equation. Whether it’s assistance with tuition reimbursement, a flexible schedule or simply offering information about college programs, businesses are helping us produce a more educated workforce.”
The award highlights the successful collaboration of 55,000 Degrees and Degrees At Work, a program supported by Greater Louisville Inc. and Business Leaders for Education. “GLI’s Degrees At Work continues to address the need for a ready, educated workforce by partnering with area businesses to help working adults complete their education,” said Kent Oyler, president and CEO of GLI. “Louisville’s bold goal of significantly increasing the number of degree holders in our community will make us more competitive for new jobs and business investment.”
Nearly 70 businesses have joined Degrees At Work to promote college-going among employees. To be even more successful, more of Louisville’s employers are needed to join Degrees At Work and support adult workers in earning college degrees.
Louisville currently has the highest percentage of working-age adults with a college degree in the community’s history at 41.3 percent, exceeding the national average by nearly 2 percentage points.
Louisville was one of 57 cities in the United States to enter the Talent Dividend competition, with a $1 million prize for the greatest per capita increase in the number of degrees awarded over a four-year period (2009-2013 academic years).
Louisville ranked just outside of the top ten. Louisville and Jefferson County had a combined increase of 11.5% in college degrees awarded during the time period, which was the twelfth largest increase in the United States. While falling short of the top prize, Louisville takes top honors for cultivating the best business partnerships among the 57 cities in the competition.
The effort afforded Louisville and 55,000 Degrees the opportunity to be part of a learning network during the four-year competition. Each year, registered cities submitted documentation of efforts, policies and initiatives undertaken to increase the number of college degrees. Lessons learned will be used to help Louisville and other cities increase their college attainment rates.
Talent Dividend is a research project designed to calculate the monetary gains cities can achieve by increasing college attainment rates. The project is funded by the Kresge Foundation and Lumina Foundation.
Contact: Mindy Peterson
C2 Strategic Communications
FOR IMMEDIATE RELEASE
Sunday’s College Fair Helps Students Choose Schools, Find Scholarships 55,000 Degrees among 250 exhibitors sharing information, answers
LOUISVILLE, Ky. (Oct. 10, 2014) – This Sunday afternoon, high school students and working adults will be learning more about earning college degrees at the annual College and Career Expo, the region’s largest college and career recruiting event. The College and Career Expo is in its 22nd year of providing education and career opportunities for young people and adults.
55,000 Degrees, Louisville’s college-completion movement, is among the event’s more than 250 exhibitors from across the country, including colleges, universities, vocational schools and employers. Degrees At Work, a partner program of 55,000 Degrees, will have representatives to assist working adults who want to go to college or finish a college degree.
The College and Career Expo runs from 1 to 4 p.m. Sunday, Oct. 12 at the Kentucky Fair and Expo Center (South Wing, Hall A). Admission and parking are free.
Attendees can meet one-on-one with recruiters, career counselors and admission representatives and learn about the more than $750,000 available in scholarships.
For a full list of exhibitors and for more information, visit www.CollegeandCareerExpo.com or email firstname.lastname@example.org. Follow the College & Career Expo on Facebook: https://www.facebook.com/CollegeandCareerExpo and Twitter: @KyCollegeCareer.
About 55,000 Degrees
55,000 Degrees is Louisville’s ambitious movement to add 55,000 more college graduates in the Louisville area by 2020, increasing the percentage of working-age adults with two or four-year degrees to 50 percent. For more information, go to www.55000degrees.org.
55,000 Degrees (55K) is seeking a Director of Community Engagement to creatively build audience for and motivate stakeholder engagement in 55K’s mission by championing Louisville’s college-going and completion culture, engaging groups and individuals who care and want to help, identifying and deploying effective communications vehicles and facilitating 55K’s role in events, coalitions and action networks. The Director will act as ambassador and champion for the value of postsecondary education.
55,000 Degrees is a multi-sector partnership and community movement launched in 2010 with the goal of increasing postsecondary degree attainment in the Louisville region to 50% of the working age population (or 55,000 more degrees) by 2020.
Expected Outcomes (what success looks like)
- Take 55K’s outreach and engagement to the next level by building and implementing a strategy to engage those who care and want to help Louisville’s college completion agenda
- Facilitate and support collaborative action to improve student outcomes and further 55K objectives
- Build online audience through digital marketing channels
- Promote 55K’s brand and 2020 goal